The company leverages the infrastructure that already exists in every household like TV and smartphone rather than waiting for hardware to become available. The potential audiences need not purchase ARKit and ARCore supporting devices; as augmen.tv has developed a ‘homegrown AR technology’ that supports all the devices.

augmen.tv facilitates media enterprises, TV networks, OTT’s and studios to build new monetization models around the video, be it interactive AR product placement or affiliate marketing. It provides the opportunity for the audiences to purchase the desired products directly via the AR shopping feature, making it time efficient and hassle-free.

The company provides services in different verticals like live sports, infotainment, home shopping, kids and even quiz and entertainment. It is a common phenomenon to watch live games on TV screens, but it fails to provide real-life gaming experience to the audiences. augmen.tv provides relevant stats and data, giving access to live data and adding interactive experience around the TV screen. In the infotainment domain, documentary films, news, and reports can be experienced on a new level of interactivity. augmen.tv adds info features, interactive graphics, and animations to deepen knowledge and make education enjoyable. On the shopping front, AR shopping features offer enhanced e-commerce experience allowing users to acquire information on products shown in a TV show, movie or video The company targets kids as well, turning the living room into a mixed reality playground. Quiz and entertainment is another focus point for the team. The audiences can participate in live broadcasted TV shows; for example, vote for the favorite singer or compete in a game show.

The roadmap of augmen.tv is all laid out. Today, NextReality users view their AR experiences by pointing their phones or tablets at their TV screens. But in the not-so-distant future, when AR headsets or glasses are ubiquitous, the company will be ready to serve those emerging form factors. “Every household in the world has a TV and a smartphone or tablet. We’re leveraging the infrastructure that’s already there” while planning ahead for when wearables will change the way we interact with and consume media,” concludes Moser.