In a world of unlimited possibilities, augmented reality is breaking the barrier between virtual and the real world enabling content creators to bring immersive and interactive experiences to video. AR is capable of creating higher quality videos and promoting the creation of a “natural” approach of interacting and exploring the virtual space. Deemed as the “AR future of video”, augmen.tv is rendering an immersive experience to the TV viewers, the magic bullet for broadcasters battling declining viewership.
augmen.tv with their latest computer vision technologies can turn any flat screen content into an interactive portal by merely pointing a smartphone or tablet to the screen. The revolutionary technology is capable of delivering engaging and interactive content to the viewer, taking the audience to a whole new level of entertainment. “The TV networks using our technology are seeing great audience engagement and retention,” says Robin Sho Moser, CEO and Co- Founder of augmen.tv. The augmen.tv team believes that content is not confined to a video screen; additional information can be included by adding an extra layer of data and enhancing the visual experience of the audiences. “Usually, companies use static images or real objects as a marker, augmen.tv uses moving images as a marker,” states Moser. The augmen.tv team has created a vibrant, two-way video experience for the audience, breaking the barrier of limitation on creativity.
According to Moser, one of the biggest challenges faced by AR is that the hardware vertical is high on cost, which limits its access to only selective users, who can afford it.
Usually companies use static images or real objects as a marker, augmen. tv uses moving images as a marker
The company leverages the infrastructure that already exists in every household like TV and smartphone rather than waiting for hardware to become available. The potential audiences need not purchase ARKit and ARCore supporting devices; as augmen.tv has developed a ‘homegrown AR technology’ that supports all the devices.
augmen.tv facilitates media enterprises, TV networks, OTT’s and studios to build new monetization models around the video, be it interactive AR product placement or affiliate marketing. It provides the opportunity for the audiences to purchase the desired products directly via the AR shopping feature, making it time efficient and hassle-free.
The company provides services in different verticals like live sports, infotainment, home shopping, kids and even quiz and entertainment. It is a common phenomenon to watch live games on TV screens, but it fails to provide real-life gaming experience to the audiences. augmen.tv provides relevant stats and data, giving access to live data and adding interactive experience around the TV screen. In the infotainment domain, documentary films, news, and reports can be experienced on a new level of interactivity. augmen.tv adds info features, interactive graphics, and animations to deepen knowledge and make education enjoyable. On the shopping front, AR shopping features offer enhanced e-commerce experience allowing users to acquire information on products shown in a TV show, movie or video The company targets kids as well, turning the living room into a mixed reality playground. Quiz and entertainment is another focus point for the team. The audiences can participate in live broadcasted TV shows; for example, vote for the favorite singer or compete in a game show.
The roadmap of augmen.tv is all laid out. Today, NextReality users view their AR experiences by pointing their phones or tablets at their TV screens. But in the not-so-distant future, when AR headsets or glasses are ubiquitous, the company will be ready to serve those emerging form factors. “Every household in the world has a TV and a smartphone or tablet. We’re leveraging the infrastructure that’s already there” while planning ahead for when wearables will change the way we interact with and consume media,” concludes Moser.